The Remembered Sense

Unlike in years before ,music today are files to be streamed, shared and stored on a device. So are pictures, videos and many other media we interact with on a daily basis.

After a long hibernation, vinyl records are growing out of the niche market they’ve been occupying for the last 3 decades or so.  In some places, like Japan, they never truly disappeared and fittingly, Sony has recently re-opened its record pressing business to meet the rising global demand for vinyl.

So why are records on the rebound?

Audiofiles have always known that most music just sounds  better on vinyl and will give you lots of technical explanations as to why.

Records are also more rare, giving them more value to some people.

Streaming is also helping because it allows curious users to explore wider and faster than ever before.  And when they find something they really like , vinyl gives them the chance to  have that music in a more personal format.

And that’s probably the greatest reason for the revival, the sense of touch that records give people, that perhaps was lost briefly when everything turned into a file. Albums are tangible and they can be picked up and touched, they can be savoured and appreciated over time, they can be collected and passed on to others, and they can preserve memories in a way that digital formats cannot quite do.

Reading, shopping, movie watching and so many analog experiences are migrating to the digital realm.  Yet unless an experience can provide that personal touch ,  that sense of having substance, there is always going to be some room for those products and services that do.

What we do everyday at icomm straddles both worlds and it’ s important that we continue to recognize and embrace the value each provides.